Forrester WCM Research

Following an extract of the Forrester Wave Web Content Management Systems Q1-2017. In a 25-criteria evaluation of web content management system (web cMs) providers, Forrester identifed the 15 most signifcant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo, IBM, Jahia, Magnolia, OpenText (TamSite), ObenText (WEM), Orale, Progress Software, SDL and Sitecore.

Source: The Forrester Wave™: Web Content Management Systems, Q1 2017 Six Solutions Stand Apart, While Others Are Heavily Investing by Mark Grannan January 24, 2017

Key Takeaway

Acquia, Adobe, Episerver, Hippo, Sitecore, and SDL stand apart in a dynamic market. Forrester’s research uncovered a market in which Adobe, Acquia, and Episerver lead, with Hippo, Sitecore, and SDL close behind. Crownpeak, e-spirit, IBM, Jahia, Magnolia, Oracle, OpenText TeamSite, OpenText WEM, and Progress all offer competitive options, but lag behind in various ways.

Buyers need smart content, targeted experiences, and agile operations. The web CMS market is changing because more organizations recognize the necessity of contextual digital experiences. Every vendor in this landscape is tracking toward this goal.

Semantic content, APIs, cloud, and Marketing features are key differentiators. As static websites fade away, functionality to manage, deliver, and optimize dynamic content across digital touchpoints dictates which providers provide the most value. Vendors that can provide scalable, extensible, easy-to-use tools position themselves to win.

Forrester Wave WCM Q1-17

Adobe (AEM)

Adobe Experience Manager Sites remains top marketing choice. San Jose, California-based Adobe continues to invest in AEM sites while growing the broader portfolio. AEM sites’ marketing strengths rely on embedding digital asset management (DAM), analytics, and targeting features by default, supplemented with modular add-ons. AEM enables algorithmic asset tagging and content analytics, enabling content reuse. However, references using both products tell us the discrepancy between the full DAM solution (AEM Assets) and DAM capabilities in AEM sites is confusing. Also on the down side, Adobe sites doesn’t fully leverage the advantages of cloud unless clients subscribe to AEM Managed services. strategically, Adobe is accelerating the creation and reuse of content by pushing toward microservices and machine learning that will enable autocreation of assets and experiences. in the next 18 months, AEM sites will enable faster, easier contextual design, while continuing to cross- pollinate features from the broader portfolio. AEM sites’ current cloud strategy is a weakness, as the only option is a managed-hosted favor of platform-as-a-service (PaaS). its pricing is not transparent, which Forrester clients have historically complained about. AEM’s strong developer program is only rivaled by its creative and marketing reputation.

AEM sites as a standalone is well-suited to a large number of scenarios in addition to marketing, but the marketing reputation and price point may give pause to those with simpler requirements. the broader AEM family is relevant to brand-centric, mature digital organizations that are reining in marketing touchpoints under one roof.


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